How to Turn a New Patient Prospect Into a Lifelong Patient

Seminar Completed on Wednesday, March 31, 2021

Course Description

Now is the time for dental practitioners to invest in what they can control. Join us for a unique opportunity to learn from experts who can help you identify and optimize patient touchpoints and create an outstanding patient experience.

Learn techniques that help get patients entering through your front door AND keep them from leaving through your back door. Make every interaction with your patient count! Set up your practice for success in 2021 and into the future.


Online participants must complete the course in full and attend the entire session in order to receive any continuing education credit. No partial credit will be given. Please note, the recorded lecture will only be accessible to registered attendees. Only participants attending the live seminar are eligible to receive CE credits.

Course Objectives

Upon successful completion of this program, the participant will be able to:

  • Create seamless, 5-star patient experiences, so patients stay for life.
  • Identify and optimize patient touchpoints and create efficient processes to reduce costs and increase revenue.
  • Offer new ways to serve patients online and make their office more efficient and profitable.
  • Implement automation and digital tools to reduce patient acquisition cost and improve patient throughput.
  • Empower their office to follow up and follow through with patients efficiently.

Lecture Topic: Practice Management & Marketing

Date: Wednesday, March 31, 2021


Participation: Online Lecture

Tuition: Complimentary

CE Credits: 2.0 hours

Subject Code: 550


Keith Washington | Vice President of Products ProSites

Mr. Washington has over 30 years of software product management and development experience leading product transformations at several companies. Mr. Washington has led ProSites in providing digital solutions for dental practices and he is passionate about helping dentists to acquire, engage and retain patients for over 7 years. He has a B.S. degree in Accounting from University of Maryland.

Brainard G. Llanes, DDS, FICOI | Dentist/Speaker/Clinical Advisor

Dr. Llanes is a highly skilled practitioner and also an accomplished lecturer and clinical advisor for various dental companies. Dr. Llanes graduated from University of Illinois at Chicago College of Dentistry in 2002 after receiving his Bachelors of Science degree at the University of Illinois at Champaign/Urbana in 1995. He published several papers in medical journals and have earned his fellowship with the IDIA and ICOI.

Dr. Tom F. Cockerell | Founder & CEO of Dental Symphony

Dr. Cockerell’s experience with the medically-compromised and challenging patients led to his conception and development of Dental Symphony. He also assembled and convened the Clinical Team and serves as its moderator. Dr. Cockerell is a member of the American Dental Association, the Texas Dental Association and the Fort Worth District Dental Society.

Dr. Gerilyn M. Alfe | Executive Business Coach

Dr. Alfe was a practicing dentist and business owner for 25 years. She sold her practice in 2017 and then completed her Executive MBA degree in 2018. Her deep personal knowledge of what it's like "in the trenches" as a dentist/business owner, her ability to quickly build rapport with her clients and their teams, and her advanced training in how to strengthen communication, leadership and business skills make her the ideal Executive Coach for dentist-owners.

The lecture was sponsored and presented by the following organizations:
How to Turn a New Patient Prospect Into a Lifelong Patient
2 CE

Continuing education seminar by
This lecture is developed, presented, and sponsored by the following partner organizations: ProSites, Dental Symphony (WorthWhile Inc.), Dr. Gerilyn M. Alfe, Dr. Brainard Llanes, and Clue Dental Marketing, Inc.
The presenters do not receive financial compensation for providing the lecture. The instructors will teach practice management techniques that the organizers identified as essential during the need assessment process. They will present objective, up-to-date information to help dental practitioners achieve the course objectives. ProSites, Dental Symphony (WorthWhile Inc.), Clue Dental Marketing Inc. (Toothority is a brand owned by Clue Dental Marketing, Inc.), are partner organizations providing dental marketing and case acceptance-related services. Dr. Brainard Llanes has been enrolled into subscription services with Clue Dental Marketing, Inc. Dr. Gerilyn Alfe has no affiliation with the other organizers.